Consumer Logic conducts local and nationwide recruiting and
facilitation of Mock Juries, and Litigation studies.
When used properly, jury research is very effective in
shaping and defining successful litigation strategies. Through well
planned and executed jury research, attorneys can better understand
critical issues including strengths and weaknesses of cases,
pre-existing biases and societal influences; confusing elements
requiring greater explanation or clarification; effectiveness of
witness and expert testimony; usefulness of graphic or visual
elements; and effectiveness of opening and closing presentations.
Consumer Logic most often works with Jury consultants and
researchers to assist attorneys in their pursuit of facts useful
for winning. We conduct the following research methods both
qualitative and quantitative:
- Qualitative Mock Jury Trials
- Qualitative Trial Summary/Non-Adversarial Focus Groups
- Quantitative Community Attitude Surveys
- Quantitative Change of Venue/Jury Selection Surveys
- Voir Dire exploration