Telephone surveys have been a true strength of Consumer Logic
since the days of WATS room data collection over 30 years
ago. We have conducted hundreds of projects over the years,
among a wide variety of audiences locally and nationwide including
consumers, business people, medical professionals and educators to
name a few.
In recent years, some of our telephone surveys have been done in
conjunction with online surveys, because mixed methods are
sometimes required to reach all of the appropriate audiences. We
have also used telephone screening to bring respondents to an
online survey when e-mail lists were not available for use.
Our experience with telephone surveys leads us to have a good
understanding of how best to communicate with participants via the
telephone. We always work with our clients to develop a
questionnaire that allows our interviewers to establish a good
rapport with respondents and a comfortable flow of questions. We
also follow set guidelines to ensure that the appropriate data is
collected in the proper format for reporting. We pre-test every
questionnaire before launching the fieldwork.
We have found that successful telephone interviewing begins with
well-trained and briefed interviewers. Each interviewer is
thoroughly briefed on the project, and conducts practice interviews
before beginning the study. During the interviewing process, we
conduct monitoring of each interviewer to ensure that the
questionnaire flows smoothly and that respondents understand the
questions and are able to answer them. In addition to monitoring,
we validate a representative portion of each interviewers work to
further ensure quality.
Data delivery usually includes a raw data file, SPSS file or
other output of appropriate format. We are experts at data
cross-tabs and data tabulations to aid in quick analysis and
understanding. Written reports of findings and conclusions
are also available upon request.