Q. What is Consumer Logic Research?
A. We are an independent marketing research company. We conduct
focus groups and market research studies to collect public
opinions.
Q. What is a focus group?
A. A focus group is a qualitative marketing research technique
where a small group of people participate in a discussion that is
lead by an experienced moderator. It is an opportunity to express
ideas, or concerns, in an open forum without the tight structure of
a questionnaire. "What would you like?" and "What are your needs?"
are types of questions you might hear.
Our clients, from major corporations to advertising agencies,
request us to assemble groups and individuals to participate in a
wide variety of research projects. The information gathered from
these projects impacts future decisions and product introductions,
as well as influencing policies and social issues. No proprietary
information will be asked.
At no time during this discussion will any attempt be made to sell
you anything, nor will you be contacted for a sales call as a
result of your participation in this opinion research.
Q. So what's in it for the focus group
participant?
- Normally participants receive a gift or an honorarium to offset
any expenses incurred as a result of volunteering to
participate.
- This is an opportunity to meet others in your field or people
who share your interests.
- You will be able to discuss issues of shared concerns.
- Respondents repeatedly tell us that they find our research
groups to be interesting and enjoyable.
- You can make your opinions count for something.
Q. What is a market research survey?
A. Market research surveys are the best way for manufacturers or
service organizations to learn consumers' attitudes or opinions on
specific topics.
Q. How do you conduct a survey?
A. By contacting people just like you, usually by phone.
Q. Why do you ask for my name, address, and phone
number?
A. We need this information so that a supervisor could, if
necessary, call or write to confirm that the interview was done
correctly. To be sure that our information is correct and valid, we
must ask for your name and address. We also use this information to
mail you a letter of confirmation and a map for the project that
you are to be involved in and to ensure good demographic
representation. This information will be kept in thestrictest of
confidence.
Q. Why do you ask personal questions about family and
work?
A. Your background has a lot to do with your choices of products
and services. We ask questions about these things to help us
determine who is buying or selecting certain products.
Q. What's the gimmick? What are you
selling?
A. There is no gimmick. We unconditionally guarantee that no one
will ever try to sell you anything as a result of taking part in
one of our surveys. We only want your honest opinions.
Q. Do my opinions really make a
difference?
A. Definitely! Many new products/services and product/services
improvements are a direct result of our research with people like
you. Most people that participate in our surveys tell us that they
really enjoyed themselves and that they appreciated the opportunity
to make their opinions count.
Q. Why do I need to tell you my age or
income?
A. We simply need to obtain a cross-section of people so that we
are certain to represent each age and income group of the general
public. This information is compiled strictly as a statistic and
never associated with your name. We often have quotas by age,
gender, income, etc. to ensure adequate representation of various
groups.
Q. What is the study about and what will I be
doing?
A. Many times our clients do not tell us the subject matter so
that we may obtain your unbiased opinions.
Q. What will I get out of it?
A. Because we realize that your time is valuable, you will receive
an honorarium or gift to offset any expenses incurred as a result
of volunteering in the research. You will also directly influence
better products and services by giving your opinion.
Q. Who are you doing this for?
A. We are an independent marketing research firm. We conduct
research for manufacturers, service organizations, advertising
agencies, as well as many other types of companies and industries.
Our clients usually request anonymity to ensure that the research
remains unbiased.
Q. Where did you get my phone number?
A. There are several ways that we obtain phone numbers. You or
your spouse may have filled out a database form indicating that you
would be interested in doing marketing & opinion research
projects with us or you may have been referred to us by someone. We
also use random computer generated lists of phone numbers and we
occasionally use numbers from the telephone book.
Q. I'm on a do-not-call list. Can I report
you?
A. Congress has exempted marketing research companies from the
laws that regulate telemarketers because they recognize the value
of your opinions. Your opinions are important to us.
Q. What's the difference between you and a
telemarketer?
As researchers, we simply want to ask your opinions about products
and services you use. Telemarketers attempt to sell you something.
We never sell anything.
Would you like to see some more information? Your participation
in a legitimate marketing or public opinion research survey is very
important to us, and we value the information you provide. Find out
more about yourrights as a respondent and what a focus group
is all about.
Q. I've received an invitation to a focus group session.
Why?
A. You received an invitation because we think you may fit the
profile of the type of individual we'd like to have in an upcoming
session in your area.
Q. How did you get my name and phone number?
A. Your name - like almost everyone's name - appears on a
number of mailing lists. We purchase directory lists, magazine
subscription lists, phone book listings, and other lists that we
think include the type of people we want to include in a particular
focus group.
Q. I've been invited to a focus group. How do I
respond?
A. If you have already been invited to attend a Consumer Logic
focus group session, simply call us at 918-665-3311 Let us ask you
a set of standard questions to make sure you fit the profile we
need. If so, you'll receive a formal invitation to the focus
group.
Q. I would like to be considered for a focus group. How
do I do that?
A. If you have NOT been invited to a focus group session, go to
the "Sign up for a study" page on this website. Fill out the
Participant Profile, and you will be considered for future research
projects. Please do not call Consumer Logic unless you've received
an invitation by phone or mail. Our operators only take calls from
individuals who have been invited.
Q. When will I get to participate in a
study?
A. Companies who conduct research through Consumer Logic often
have specific profiles for the participants they seek. Furthermore,
most of our studies are focus groups, which are community-specific.
If you have not yet been contacted to do a study - or it has been
awhile since your last Consumer Logic study - it doesn't mean we've
lost your record. It simply means that your profile does not fit
any of our current studies.
Q. Are there other studies besides focus groups in which I
can participate?
A. Yes. Besides focus groups, Consumer Logic also conducts phone
and online surveys through its sister organization, FocusAnywhere.
Just like focus groups, these studies rely on certain Participant
Profiles, and you are automatically considered for those as
well.
Q. How will you notify me of a study in which I am
selected to participate?
A. We'll contact you by email or phone when your Participant
Profile fits a current study.
Q. Do I have to sign up more than once?
A. No. Once you've given us your profile information, you are part
of our participant database. When we contact you to participate in
a study, we will automatically ask you to update your profile, just
in case something has changed since you first sent your
profile.
Q. Do you send my Participant Profile to other research
firms?
A. No. We do not sell or share your profile information with any
other company, besides our sister organization, FocusAnywhere.
However, there may come a time when we ask if you would allow us to
provide your name to other, outside, third party research firms.
Before we did this, we would get your permission first.
Q. What if my email, phone number, or address has
changed?
A. If our means of contacting you has changed, please send us a
Participant Profile update by way of email message. Simply include
your full name (first, middle, and last), and your current (1)
phone number, (2) email address, and (3) address, city, state, and
zip. Email to info@consumerlogicresearch.com.