As a participant in Focus group research, you will be asked to
voice your opinion and discuss a topic with others and a group
moderator. Focus group research is a method of qualitative research
used by marketers, manufacturers, political parties, ad agencies,
public relations and promotional firms, non-profits, charities,
service providers, attorneys and others interested in gathering
information about a specific topic, idea, product, or service.
In nearly all cases, the Focus group sponsors use the
information gathered to help them provide better products and
services to you the consumer.
A typical Focus group consists of 8-10 (or more) people who have
been pre-qualified to participate as part of a group. Most
often these groups are diverse so as to best represent the overall
population of study. To meet these goals, we may qualify
participants on the basis of age, gender, ethnicity, education,
income, or other demographics as well as usage and behavior
information. Again, the goal is to have a well-represented
group of participants that can provide a full and rich
viewpoint.
The focus group is most often held at the Consumer Logic office
and usually last from 1 ½ to 2 hours. At Consumer Logic, all
focus group participants are paid for their participation and
typical compensation is $65 or more depending on the qualifications
and time required. As a research participant at Consumer
Logic, at no time will anyone attempt to sell you anything, nor is
anyone's name placed on a list. Our work is strictly confidential
and we are only interested in your opinions, nothing else.
If you are interested in joining our database and getting paid
for your opinions, click
here to sign up. If you have additional questions about market
research, focus groups or Consumer Logic, visit our FAQ page.