Best-fit Research: Optimizing Informed Decision-Making

By Heather Mackay Good data can empower business decision-making in a variety of ways. Whether it’s to track trends, inspire messaging, define or size target market(s), test new products, or just get an objective viewpoint. But with so many options currently available, how do you determine which is the best data solution for your organization? The best-fit path to insights … Read More

Who Do You Think They Are? Audience to Include/Avoid in Your Research

By Heather Mackay One of the largest headaches in market research is getting consumers to participate. Unfortunately, most information on sampling technique is limited to academia. Learning about the four most common types of sampling from a business perspective goes a long way in helping to decide the best approach to support your research goals. Simple Random: The academic ideal, … Read More